For a long time I have been in and out of Microsoft's smartphone ecosystem with me buying my first Microsoft Windows powered device back in 2005 when I was 13. Back then they were called Windows Mobile phones.
I got my first Windows Phone, a HTC HD7, in 2011, and it feels like a lifetime ago. It was then that Microsoft announced that Windows Mobile was to be replaced by this new, more sleek and modern operating system known as Windows Phone 7. At first it was a great operating system, mainly because it was different to the competition, but within no time at all, I started to see the err in my ways choosing a device powered by Microsoft's operating system. Months into my Windows Phone 7 device there was still no Facebook, and half of the other most useful apps had no intention on coming. The big update known as Windows Phone Mango was supposedly bringing sweeping changes that would improve the device but it was a long wait for something that you weren't even sure would fix the issues.
Microsoft entered a market controlled by two large companies who had actually been their rivals in other markets before now, Apple and Google. Microsoft's corporate business model was their only strength here; the other two were focused on the overall dominance of the smartphone market, whereas Microsoft, with the Office brand amongst other things, could focus on making their devices more suited to the enterprise market.
Unfortunately for Microsoft, they actually went down the route of trying to sell their phones to the average user. This created a variety of different problems for Microsoft because instead of focusing on their enterprise market, they had to cater to everyone, much like how Apple and Google did with iOS and Android. This made them just another smartphone operating system manufacturer, and they lost their own identity trying to copy ideas from their competitors.
My HD7 was the only smartphone I have ever paid to get out of early, simply because the operating system was so bleeding awful. The phone itself was actually really good however.
Windows Phone 10 came out and it's release was a surprise to me, as I had thought by that point Microsoft might have realised that there was no point in continuing with something as dreadful as it. Microsoft even went as far as to buy the Lumia line from Nokia and tried to market them as Microsoft phones.
Nothing worked for them. Windows 10 Redstone 2 was released as a big update and a promised Surface Phone was rumoured. People actually thought that it had a chance of becoming something, but no. Nothing came of it, and this article that I have written was inspired by another, which also talks about how the fate of Windows Phone is a sad one.