Jamie Balfour'sPersonal blog
In the next few days Microsoft will rebrand SkyDrive under the name OneDrive due to a claim by BSkyB that this is a breach of their trademark. The new is catchy and it's quite nice, but it will take time for people to adjust just as it took people a while to adjust from Windows Live Folders, and then I think SkyDrive folders(?) or something. There have just been too many to remember.
It's a bit like MSN Hotmail, sorry Windows Live, sorry Outlook. The constant change makes it difficult to talk to others about. I still occasionally refer to my email provider as simply 'Hotmail' or sometimes 'Windows Live' and very occasionally just 'MSN', but really, it is now Outlook. Outlook is a good name for it and it feels so much better than what it was like back in 2003 when I first used it on my 24K or 56K dial-up modem (everything had to be that way, otherwise it would take hours to load[!]).
Microsoft have a terrible problem with rebranding. Windows 8 has this problem with things like Xbox Music which was previously Zune music from what I remember. In some sense, I don't really know what an Xbox is. What actually does the word Xbox mean now? Is it a brand of different things? Is it a program or is it the hardware? I call on Microsoft to describe it.
Microsoft's bad marketing plans are probably one of the reasons I steer quite clear of their recent products, and if they keep going this way, constantly rebranding things, I will not be able to come back.